Today I had my monthly neighborhood business meeting. As usual as we looked around, attendance was low. While we would have liked it to be because of the rain, we know its just people don't see it as worth their wild. It's a porn view of life. Marketing and porn have very similar philosophies. Stay with me please. What's the usual porn story line? It's an office. Receptionist hard at or hardly working. It doesn't matter. Delivery guy struts in with pizza, mail, live chicken, whatever. Woman is overcome by this guy's presentation that she starts popping out of her clothes and immediately drops to her knees. Cue 70's funk music as she goes to town on the guy. Bow chick wow wow.
Marketing believes that if you give the right presentation people will just drop what their doing and go after you and your product. How does this relate to today's meeting? Well let me tell you. I know many people will come to a meeting, pass a few business cards around, and shake some hands then go back to their business and wait for the people to come barging into get whatever they are selling. When that happens they assume it didn't work and move on. They forget the power of the strut and a live chicken.
It's like gym memberships. 84% if people will drop out in 2-3 weeks. That means 200 people will join on January 2nd and by the 21st 168 people will have dropped out. Why? They don't look like all the models on the magazine covers. So it doesn't work and are happy just to say they "have" a membership.
So I'm trying to stay out of the porn mentality today. I know all this, but I can forget and slide back. However the Comic is stopping by today so maybe bow chick wow wow.
2 days ago